The Top Jewelry Store in Duluth, MN

One of a Kind Craftsmanship

Impactful, Versatile & Sporty

Premier Engagement Jewelry

Vlora Bridal

William Henry

Unique & Timeless Heirlooms

Always Iconic. SInce 1881.

MOVADO Watches

The Top Jewelry Store in Duluth, MN

One of a Kind Craftsmanship

Impactful, Versatile & Sporty

Premier Engagement Jewelry

Vlora Bridal

William Henry

Unique & Timeless Heirlooms

Your Destination for Timeless Beauty and Exceptional Craftsmanship

Located in the heart of downtown Duluth, Genereau & Co. is a premier jewelry salon where elegance meets expertise. Founded by Andrew and Kyle Genereau, along with master goldsmith John Panchyshyn, our store is built on a legacy of trust and craftsmanship, proudly serving our community with over 65 years of combined experience.

The Latest Trends in Bridal

Sink into the plush loveseat beside the elegant fireplace, where conversations spark and dreams take shape.

Luxury Timepieces

Genereau & Co. is proud to announce that we are now offering an exquisite selection of timepieces from renowned brands Hamilton, Ball, and Luminox. Elevate your style and embrace unparalleled craftsmanship with our curated collection of sophisticated watches. Experience the epitome of precision, elegance, and innovation as you explore our range of Hamilton's timeless classics, Ball's rugged yet refined designs, and Luminox's cutting-edge technology. Visit us today to discover the perfect timepiece that reflects your distinct taste and personality.

Diamond Fashion

From iconic brands to the latest trends, Genereau & Co. is your ultimate destination for beauty. But we offer more than just stunning jewelry; we house a team of master craftsmen ready to bring your visions to life.

Elevate Your Style

Whether you’re searching for the perfect engagement ring, a luxurious timepiece, or a custom-designed piece, we invite you to step into our beautifully designed space in the historic Greysolon Plaza. Surrounded by golden accents, chandeliers, and plush seating, you’ll experience a shopping environment like no other.

Luxury Timepieces and Expert Watch Services

In addition to our fine jewelry, we proudly offer a range of luxury timepieces from renowned brands like Hamilton, Ball, and Luminox. Each watch in our collection embodies precision, innovation, and timeless style, making them the perfect complement to any wardrobe. Our in-house watchmaker provides repair and restoration services, ensuring your cherished timepieces continue to function flawlessly.

Our Showroom

Please call to schedule your appointment. Start your stack, find your fit, design the perfect piece.

231 E. Superior St. Suite 103
Duluth, MN, 55802

Our Store Hours:
9am - 5pm Tuesday-Friday
10am - 4pm Saturday
Visit Our Showroom
We look forward to welcoming you to Genereau & Co., where every piece of jewelry tells a story. Explore our collections, or let us craft a one-of-a-kind piece that reflects your unique style and moments.

Testimonials

Great owners and staff. Picked up a new watch and they repaired my wedding ring at the same time. Had a beer in their relaxing lounge afterwards. Great place to spend some time. And money!
Best Goldsmiths in town! Customized my Bail to match the cross and attached the Gucci Snake to my cross perfectly! And just had to pick up a Ball watch! Couldn’t resist!
Wide variety of jewelry and watches, appeasing to those who prefer something more elegant, something more eye-catching, or any preference in between. The store itself is beautiful in its own right, and the staff is knowledgeable and attentive. I love that it’s family-owned too. Needless to say, I’ll be returning, and I encourage anyone who hasn’t been there to check it out!
The best selection, quality, and customer service in the area by far! Guaranteed to be treated to a personalized, luxurious, and genuinely fun experience every time. Also very cool that owners Andrew and Kyle renovated the shop - it’s absolutely beautiful!
Went down and got a beautiful diamond new diamond for my wedding set. Cannot recommend this place enough!! Owned by 2 wonderful brothers who couldn’t be better to work with!