About Genereau & Co. – Crafting Timeless Elegance in Duluth

At Genereau & Co., we believe jewelry is more than just an accessory—it’s a reflection of life’s most meaningful moments. Located in the heart of downtown Duluth, our store is a destination for those who appreciate unparalleled craftsmanship, personalized service, and a deep connection to tradition.

Founded by brothers Andrew and Kyle Genereau, alongside master goldsmith John Panchyshyn, Genereau & Co. draws on over 65 years of combined experience in the jewelry industry. Having previously been part of other jewelry retailers, the trio has come together to create a space that brings the art of fine jewelry back to its roots—locally owned, family-oriented, and driven by a passion for excellence.

Our Vision

We’ve built Genereau & Co. around the belief that jewelry should be as unique as the individuals who wear it. Whether you’re celebrating an engagement, an anniversary, or a personal milestone, our goal is to help you find or create the perfect piece that tells your story. We take pride in offering exceptional quality, unmatched attention to detail, and a personal touch in every interaction.

Our Craft

At Genereau & Co., we offer more than just a collection of beautiful jewelry. We are home to a team of skilled artisans who specialize in custom design, restoration, and repair. Our in-house goldsmiths and watchmaker bring decades of expertise to every project, ensuring that each piece we create or service meets the highest standards of craftsmanship. Whether you are dreaming of a custom-designed ring or need a family heirloom restored, our team is here to make it a reality.

Our Story

With over 65 years of combined experience, brothers Andrew and Kyle Genereau, alongside master goldsmith John Panchyshyn, set out to create something truly special. After decades working at various jewelry retailers and honing their craft, they decided it was time to bring their vision to life. That vision became Genereau & Co., a jewelry store that offers not only exceptional products but an unparalleled customer experience.

At Genereau & Co., we believe in putting our customers and community first. Our approach is far different from any other jewelry store. We’ve designed every aspect of our store to ensure that your visit is warm, personal, and memorable. When you walk through our doors, you’re not just shopping for jewelry—you’re becoming part of the Genereau & Co. family.

Our in-store experience is built on a foundation of quality and value. We take pride in offering a curated selection of fine jewelry and timepieces, backed by a level of craftsmanship that stands out in Duluth, MN. From custom designs to expert repairs, our team is dedicated to providing you with pieces that last a lifetime.

Beyond the jewelry, our commitment to the Duluth community is at the heart of everything we do. We believe that being part of this city means more than just running a business—it means actively supporting and giving back to the place we call home. Whether through local events, partnerships, or community involvement, we are proud to contribute to the vibrancy and growth of Duluth.

At Genereau & Co., our story is one of passion, craftsmanship, and a deep love for our community. We look forward to welcoming you into our store and helping you find jewelry that reflects your own unique story.

Our Team

Andrew Genereau

Owner

Kyle Genereau

Owner

John Panchyshyn

Owner + Master Goldsmith

Stephanie Zervas

Marketing / Office Manager

Addy Ketchmark

Sales Associate

Paul Anderson

Sales Associate

Brittney Mike

Sales Associate

Marc Chiu

Goldsmith

David Stites

Watchmaker

Our Showroom

Please call to schedule your appointment. Start your stack, find your fit, design the perfect piece.

231 E. Superior St. Suite 103
Duluth, MN, 55802

Our Store Hours:
9am - 5pm Tuesday-Friday
10am - 4pm Saturday
Visit Our Showroom
We look forward to welcoming you to Genereau & Co., where every piece of jewelry tells a story. Explore our collections, or let us craft a one-of-a-kind piece that reflects your unique style and moments.